Data science is a much debated and comparatively new term in the realm of data analysis and statistics. As the students of the MSA class of 2016 graduate, many of us will start working under the designation of ‘data scientist.’ But, as William Shakespeare said, “What’s in a name?” I Continue reading What is Data Science?
Our recent marketing project was about creating customer segments for an online travel company. While we spent hours crunching data and looking at statistics to come up with those magic segments – our results and final presentation were the most interesting parts of this project. We presented our findings with Continue reading “Clustomer” Segmentation